AEC—009 / Furniture showroom / Smouha, Alexandria, Egypt

Mazloum Mall — Smouha

A 600 m² furniture and accessories showroom across two levels in Smouha, Alexandria. A residential interior language helps customers imagine the pieces in their own homes.

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Mazloum Mall — Smouha — project imagery from the practice’s published portfolio — Mazloum Mall — Smouha / Smouha, Alexandria, EgyptPublished portfolio image; completion status is not stated.

Location: Smouha, Alexandria, Egypt
Typology: Furniture showroom
Published built-up area: 600 m²

A showroom that feels like home

The Mazloum Home showroom uses a renaissance-inspired interior, with walls divided into panels and finished in textured plaster or stone. The published design intent is to evoke an apartment rather than a conventional shop.

Two levels of display

Furniture and home accessories are presented across two levels, with a published area of 600 m². The architectural language provides a domestic setting for the products and a clear identity for the showroom.

Project facts are reproduced from the practice’s published portfolio. Unstated clients, dates and completion status are omitted. Areas are shown only where published; imagery does not establish that AL AMAR acted as the building contractor.

Design perspective / Beyond the brief

Furniture showroom

Clarity at every scale.

Our commercial design perspective brings public presence and everyday operation into one coordinated idea.

Place
A considered relationship to the street, the site, and the wider context.
People
Legible arrivals, intuitive circulation, and spaces that welcome.
Performance
Structure, envelope, and services considered together from the outset.

Independent thinking. Integrated expertise.